Story of Barefoot Sport
Who We Are
Barefoot Sport was founded by Bengy Barsanti and James Matthews, who bring a combined 40+ years of experience in the endurance event industry.
Between them, they’ve delivered close to 100+ events across running, swimming, and triathlon — some with participant numbers of 10,000+ — while working with major sponsors and managing event marketing from grassroots to marquee scale. They’ve seen it all: the successes, the challenges, and the frustrations that come when technology doesn’t keep pace.
Why We Built Barefoot Sport
Over the years, we’ve watched international platforms from the US, Canada, and Europe enter the Australian and New Zealand markets. While functional, they rarely reinvest in local events, and often place Australia and New Zealand at the back of the queue when it comes to development priorities. Waiting months for even basic changes to suit local organisers has been the norm — and that’s not good enough.
We knew the endurance community deserved better.
Barefoot Sport was built to change that.
With a passion for:
Ease of use
systems that are simple for organisers and participants.
Genuine support
local teams who answer the phone, turn up, and solve problems quickly.
Commercial and marketing outcomes
using modern technology to grow events, attract sponsors, and deliver more value to participants.
This is a platform built in Australia and New Zealand, for Australia and New Zealand. Already trusted by 150+ events, Barefoot Sport is driven to support organisers at every level, tailoring our experience and solutions to meet your needs.
Our Promise
We’re not here to be just another tech provider. We’re here to be your partner in delivering world-class events — helping you grow, scale, and succeed with confidence.
Work with us to see the difference a truly local partner can make.
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